An illustration by Nicolas which contrasts the very softness of the selected chromatic hues and the harshness of “Fail” which is beyond doubt. Roller and red flag (Swimming prohibited) are present to remind you that surfing is not a long, quiet river! What doesn’t kill you makes you stronger - Friedrich Nietzsche / Philosopher.
• In a participatory spirit, the illustrators of the Fucking Ride project benefit from promotion on each of their works and are paid on each t-shirt sold.
• In the interest of ecological responsibility, the t-shirts present on our eshop are made only on demand in France in order to avoid any unnecessary stock.
• In a desire to support the emergency services present on the “Fails” when there is “breakage”, 1 euro is donated on each t-shirt sold to the national association of firefighters in France and to their counterparts abroad.
Nicolas Crozet’s active involvement in Fucking Ride’s "Fail" project resonates deeply with the origins of his graphic vocation. In her youth, Nicolas Crozet was inspired by renowned designers such as Muchat, Raymon Lowy, Rick Griffin and Neville Brody, thus nourishing her artistic dreams. At that time, the end of the 80s and the 90s offered him total freedom of expression to revisit the themes dear to the emergence of sportswear.
Nicolas Crozet had the opportunity to work for ready-to-wear brands such as Big Star, Mad Engine, and Achille Chaussettes, as collection manager, contributing to the adaptation of the famous designer Corto Maltese on loan- to-wear design placed and accessories for Lattitude Sud. In addition, he collaborated under license with Disney Studios to create placed designs featuring a gallery of characters for the Big Star jeans brand.
This is why the "Fail" project offers Nicolas Crozet a space of expression in perfect coherence with his artistic roots, while inspiring him to continue to explore new forms of creative expression. Nicolas Crozet is determined to highlight talent at the service of committed brands, such as the one with which she collaborates, in the promotion of artistic genius.
