Mama Custom gives us a generic illustration around motorcycle “failures”! She takes up all the elements that make the success of her works: the use of simple icons with a very particular style, a lively and expressive coloring and a calligraphy to her “sauce“! The series is also available for motorcycling and surfing! What doesn’t kill you makes you stronger - Friedrich Nietzsche / Philosopher.
• In a participatory spirit, the illustrators of the Fucking Ride project benefit from promotion on each of their works and are paid on each t-shirt sold.
• In the interest of ecological responsibility, the t-shirts present on our eshop are made only on demand in France in order to avoid any unnecessary stock.
• In a desire to support the emergency services present on the “Fails” when there is “breakage”, 1 euro is donated on each t-shirt sold to the national association of firefighters in France and to their counterparts abroad.
Renowned artist in the motorcycle scene, particularly in the "Cafe Racer" style universe, Véronique Sauquëre—better known by her pseudonym "Mama Custom"—specializes in painting helmets, fuel tanks, and various other mediums. Her mastery of calligraphy, unique sense of composition, rich iconographic culture, limitless imagination, and distinctive approach to color make each of her works both unique and instantly recognizable. Author of a stunning collection of drawings (Custom Art) as well as a line of textiles and accessories (boxers, neck warmers, etc.), she presents us with three initial generic illustrations for the "Skate - Surf - Moto" genres!
